CASE STUDY · WEBSITE + SEO + GOOGLE ADS
Lawn Ace grew website leads 3.7×.
A complete digital rebuild helped a local Augusta lawn and pest company compete with national franchises—and convert demand across both sides of the Savannah River.
THE CHALLENGE
Local expertise needed a stronger digital advantage.
Lawn Ace serves homeowners across Augusta, Grovetown, Evans, Martinez, North Augusta, Aiken, and the wider CSRA. It competes with national brands, but its real advantage is local knowledge, straightforward pricing, and service backed by more than 1,700 five-star Google reviews.
The old website was not converting that advantage into enough quote requests. Its SEO health score was 45 out of 100, local coverage was limited, and customers searching outside office hours needed a faster mobile path to act.
LEAD FLOW · FEBRUARY–JUNE
Five months produced 22.5 months’ worth of the old pipeline.
The rebuilt site launched February 5, 2026. From launch through June, it averaged 4.5 times the old site’s monthly lead volume. February alone reached 2.9× the former full-month average in only 24 days.
* February is a partial month covering February 5–28.WHEN LEADS ARRIVE
The website works the shifts the office can’t.
Almost half of all quote requests arrive before 8 a.m., after 5 p.m., or on a weekend. A fast, mobile-friendly quote form captures interest at the moment it is highest instead of asking homeowners to remember to call the next morning.
WHERE LEADS COME FROM
Local visibility expanded across the CSRA.
City and service pages help Lawn Ace appear for relevant searches throughout its service area—without exposing client-sensitive town-by-town performance data.
WHAT WE DID
The work behind the numbers.
Website strategy, search visibility, conversion design, and paid acquisition worked as one system rather than separate projects.
Fixed the foundations
Cleaned up titles, descriptions, headings, image alternatives, mobile layout, and page speed so search engines can understand and rank every page.
Schema built for AI search
Implemented sitewide structured data that helps search engines and AI platforms understand Lawn Ace’s services, expertise, and local relevance.
Pages for each town and service
Built dedicated service and city pages around the searches homeowners actually use, without publishing thin, duplicated location copy.
Paid search that feeds the form
Connected ready-to-buy local searches to fast service pages built to convert, then tracked lead performance across paid and organic sources.
Immediate lead routing
Developed an automated workflow that sends each website inquiry to the sales team immediately, helping Lawn Ace respond while interest is high.
1,700+ reviews, front and center
Placed Lawn Ace’s 4.9-star reputation where visitors make decisions and rewrote key messaging in clear, customer-friendly language.
THE CLIENT
Lawn Ace
A local lawn and pest control company competing with national franchises for homeowners in the Augusta area.
- Industry
- Residential lawn care and pest control
- Market
- Augusta, GA and the CSRA (Georgia and South Carolina)
- Services
- Fertilization, weed control, mosquito, tree and shrub, aeration, fire ant, grub and insect control
- GroupRB scope
- Website rebuild, SEO, local SEO and Google Ads
- Platform
- WordPress
WANT SEO AND ADS THAT WORK TOGETHER?
Let’s find what is holding your website back.
GroupRB will review your website, search foundation, local visibility, and conversion path—and show you the most valuable next moves.
Lead figures: Lawn Ace website quote-form log, February 5–September 23, 2026. Old-site baseline supplied by the client. Results reflect combined website, SEO, local SEO, and Google Ads work.